"42% of deaths are linked to poor lifestyle habits..."*

You may have seen the news last week; a £3.5m campaign by Public Health England (PHE) named ‘One

You’ aimed at getting the British public to better understand how their daily lifestyle choices today are affecting their health and quality of life in the future.

“So what?” you may be thinking, “we hear that every day. Old news!”

Yup – we sure do. But this is significant because it is the first ever UK-wide campaign to address preventable disease in adults. The game is changing. The facts are stark – and it’s about time we all did something about it.

A few weeks ago we did a bit of analysis with the data we’ve collected from you global Quealthers and guess what? From what you’ve all told us, nearly half of us are putting ourselves at increased risk of heart attacks and strokes through the lifestyle choices we make every day. On top of that, one in ten of us are at really high risk.

I say again; nearly HALF of us could suffer a heart attack or a stroke in the next 10 years because of the lifestyle choices we make every day.

You see now why we made Quealth?

As a government agency, PHE is attempting to break the mould by going in to the preventative space, trying to tackle some of the problems before they become insurmountable. The key to it all is sustained lifestyle change; ensuring we keep making healthy choices throughout the day – not having that chocolate bar, not adding sugar to our coffee, not spending our lunch hour at the desk. It all adds up.

This is why we made Quealth; to help us all understand how our family history, biometrics and our daily lifestyle choices affect our risk of developing the five most common diseases in the developed world. But more than that, we want to help people take control and find ways to lower that risk, regardless of their family history.

Preventative health is an important part of the digital health journey and we can all do our bit both to reduce the strain on our national health service and ultimately to live longer, healthier lives. After all, where’s the joy in retirement if you’re living with Type 2 diabetes or some other debilitating yet preventable disease?

We are passionate about finding new ways to improve lives through the use of technology and are excited to be part of the digital health boom. We can’t wait to show you what we’ve got planned for Quealth. In the meantime, there’s a tonne of great advice and tips on healthy living in the app – just go to your results and check out your primary health advice now.

Alistair Wickens - CEO

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